Calla Products

March 2022 - Present

Lead the design of Calla's annual wholesale catalog. This involved the design of pages of new content from scratch, and refreshing spreads featuring older lines. I also spearheaded a new digital version utilizing InDesigns's ePub capabilities that allowed for a much easier ordering process for our sales reps and wholesale customers. My other responsibilities also included the creation and/or design of emails, ads, A+ content for Amazon listings, design mock-ups, photo manipulation (to composite shots of our products with other images), websites, social media videos, sales sheets, trade show backdrops, prints/designs for products, pitch decks/presentations, videos, product photos, and more.

Above: A selection of spreads designed throughout my time at Calla. My goal with these spreads are to balance out functionality so that our sales reps can easily understand and sell our products while making sure that the designs are enticing enough that the potential customers that are being pitched are attracted to our product lines.

Above: A selection of email marketing campaigns that go out weekly.

Above: POP cards designed for our wholesale customers to display on counters, explaining our product features

Above: Various packaging designs and respective along with a few dielines. 1. A packaging design for our waterproofs for a warehouse club store. 2. A custom belly band design for our Futsole line of footwear line of shoes. 3. Individual and a box design for our Slim Credit Card Wallets. 4. Packaging + accompanying dielines for our Nusupport line. 5. Waterproof Bags display box.

Above: some recent examples of photo manipulation I've done where photoshoots would've been cost prohibitive.

Above: some examples of work done while modernizing our retail facing website.